![]() SEO platform SEMrush’s TikTok account exemplifies this concept, as their iconic orange and white logo serves as their TikTok profile image just as it does on other social media channels, creating a recognizable digital landmark for followers to know they are in the right place. Having your profile photo match the photo you use on other platforms is good for consistency. Create a branded profile image for your TikTok profile, or have a professional headshot that speaks to how you want to represent yourself.VaynerMedia uses this technique in videos on its TikTok channel. Include your logo as a design element in TikTok videos.Try taking advantage of these visual branding opportunities within your personal branding content strategy: Try creating simple graphics or your own to include within your videos to up your TikTok personal branding game. TikTok offers ample opportunity for visual branding. Create Branded Graphics and Video Content for Your TikTok Videos This could be a win-win for them, too, as they will get exposure to your audience. This will especially be valuable if you are able to bring in a thought leader or prominent figure from your industry. Using a split screen technique or POV interview where only the person you are interviewing is on screen, you can bring fresh content to your audience by focusing on a new perspective from a 3rd party. This example from VaynerMedia where they interview the Chief Marketing Officer from MetLife about marketing funnels. Interviewing someone in a podcast-style video format is a TikTok content style that appears to be resonating with viewers. ![]() You might be able to build community around people with similar interests both professionally, and sociallyĬheck out this blog post to learn about the benefits of personal branding: The Benefits of Personal Branding. are universal interests that you can share and relate to in other people. While your personal branding goal with TikTok is to develop a professional network, professionals are people, and things like fitness, cooking, reading, learning, etc. Post a question inquiring about people’s hobbies outside of work.Share a series of videos telling the story of how you got to the job role you currently hold, or how you grew your business to this point.Create a video about a lesson you learned that will be relatable and valuable for your audience. ![]() To tell your own story, try adding these ideas to your TikTok content strategy: Gary Vaynerchuk exemplifies this in his personal brand, posting about his passion for the New York Jets NFL football team, and his hobbies like trading cards and flipping garage sale items. ![]() ![]() Your personal brand doesn’t have to be all business, and the odds are adding personal elements will only increase how much people engage with you as they discover commonalities. Speaking of brand storytelling, a key element of a personal brand is sharing relatable information. In order to do so, consider these TikTok personal branding content ideas for building your own brand on TikTok. Whether you are trying to build a personal brand in order to grow a business, or are looking to establish yourself as a thought leader in your industry, TikTok is a great place to start. Similar to the way in which influencers utilize platforms like Instagram and LinkedIn to develop their personal brands, entrepreneurs and business professionals from various fields are telling their stories on TikTok, raising awareness for themselves and their businesses, and monetizing their personal brands. These popular TikTok content styles also happen to present a plethora of potential personal branding content ideas for creators. “How-to” style content, videos sharing advice, and behind the scenes content are content types that TikTok is known for. This content format paired with TikTok’s content discovery algorithm lends itself well for personal branding, as individuals can use the platform’s content creation and distribution tools to increase engagement and establish a following. TikTok’s short form video content format is highly engaging, leading people to spend hours discovering useful and entertaining content. Influencers, business owners and entrepreneurs like Gary Vaynerchuk have invested in TikTok personal branding to support their personal goals and professional endeavors. TikTok is a social media platform where people are building strong personal brands. ![]()
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